About Us

A stressed worker overwhelmed by digital notifications

Digital burnout
is now classified
as a real
occupational
hazard in many
HR studies,
especially for
hybrid workers.

Leading the Path to Digital Wellness

At AWE, we are on a mission to help people reclaim their time, attention, and well-being in an increasingly online world. Our team brings together world-class expertise in addiction science, technology, digital health, and personal coaching to create evidence-based solutions for digital dependency that foster real connections and enjoyment.

Our Leadership Team

Marc Ritter, MSc - Chief Executive Officer

Drawing from extensive experience coaching digital addiction patients across Europe and North America, Marc brings deep insight into the personal struggles and triumphs of digital wellness journeys. His hands-on approach to helping individuals overcome technology dependence has shaped our platform’s human-centered design and supportive community features. His training in psychology, neuroscience, and business informs our comprehensive vision.

Christian Dominique, MBA - Chief Strategy Officer

With over a decade of experience in digital health commercialization globally, Christian brings valuable insights into scaling digital wellness solutions. His expertise in bringing innovative health technologies to market helps ensure our platform reaches and positively impacts as many lives as possible. He is also a coach, happiness expert, and addiction-awareness advocate, educating adults and youth, aiming to reduce stigma and focus on sustainable solutions. He teaches people to incorporate positive stories and key relationships like family and friends to bring about a more connected and content life experience.

Our Clinical and Scientific Advisors

Dr. Bonnie Lee, PhD

A distinguished professor, researcher, clinical psychologist, and therapist supervisor, Dr. Lee brings her groundbreaking Congruence Couples Therapy (CCT) approach to our platform’s relationship wellness initiatives. Her expertise in understanding how addictive behaviors impact intimate relationships and family dynamics helps shape our interventions for couples and families affected by digital dependency. Dr. Lee’s holistic approach to psychological health and relationship healing adds a crucial dimension to our therapeutic framework.

Dr. Clara Dawkins, MD, MRCGP - Chief Clinical Officer

A renowned medical expert in addiction science, Dr. Dawkins brings cutting-edge research and clinical expertise to our therapeutic approach. Her pioneering work in addiction, education, and outreach has helped thousands understand and overcome compulsions and addiction. She has worked and studied in Europe (UK), Oceania (NZ), and the Americas, including Boston and Bogotá. She spent over a decade in the National Health Service (NHS) and another decade in community and family health, specializing in addiction medicine. At AWE, she leads our clinical research initiatives and ensures all our interventions are grounded in science.

Dr. Helen Martin, PhD

Dr. Martin has been a researcher and advisor for addiction, harm reduction, youth training, and family engagement. With a PhD in Psychiatry from McGill University, Helen's mission is to revolutionize education and mental health support for all. She is involved in many diverse communities, including advocating for women, youth, public and not-for-profit mental wellness tools and initiatives.

Our Approach

We believe in the power of combining:

Evidence-based addiction science
Human-centered technology
Personal coaching and support
Community-driven accountability

Our platform isn’t just about reducing screen time; it’s about helping people build meaningful relationships with people and technology that enhance rather than detract from their lives.

Our Mission

In today’s hyper-connected world, the line between healthy use and dependency has become increasingly blurred. Our mission is to empower individuals to:

Develop healthier digital habits
Rediscover offline joy and connection
Build sustainable relationships with technology
Access support when they need it most

Our Commitment

We understand that each person’s journey to digital wellness is unique. That’s why we’ve created a flexible, personalized approach that adapts to individual needs while leveraging the power of community support and expert guidance.

Join Our Community

Whether you’re looking to fine-tune your digital habits, provide or seek support for technology dependence, our team and community are here to offer guidance and support. AWE helps everyone create a more balanced use of tech and media for a meaningful, fulfilling life.